I wanted to let y’all know about a project “The Sisson” has been working on for a long time which will change the world as we know it.
COLD FUSION!!! Woo-hoo!
Wait, no, it’s not cold fusion, it’s….COLD THERMOGENESIS!!!
Wait, that’s not right…let me check my notes…ok, here it is: Avocado oil based MAYONNAISE!
Now, that may not seem like an earth shaking innovation, but if you are trying to eat healthy and support ecologically minded products, this is a pretty big deal. Let’s take a page from high school writing class and do a little compare and contrast of conventional mayonnaise and Primal Kitchen Avocado Oil Mayo:
Take a gander at this ingredient list:
Soybean oil. Water. eggs.Sugar.Calcium EDTA. CHECK!
So, I’m not a big fan of soy. The ecological story is a disaster, it’s a common allergen, and it contains an annoyingly high concentration of oxidizable polyunsaturated fats. Sugar…I know there are some health gurus who will tell us sugar is benign. That’s crap. I was reading a paper the other day that puts puts average lifetime consumption of sugar for Westernized populations at more than 5,000lbs. Do we REALLY need sugar in our FAT? EDTA is a chelating agent that acts as a preservative by binding potentially reactive metal ions. I used this stuff a lot in my chemistry days and honestly, it’s not THAT toxic, but one can find better options. Eggs-I hope I don’t need to tell you these are not Farmer Brown’s eggs from the farmers-market.
Hippy Fail Mayo
Check out this ingredient list for the hippy version of mayo:
Canola oil. Eggs (pasteurized, NOT pastured!). water. Honey. Vinegar. Lemon juice.
I’ll be honest, this IS an improvement over the above example. Canola oil has a lower concentration of oxidizable polyunsaturated fats, but this is a story of “bad, better, Best.” I’m not concerned about getting a little canola oil when I’m eating out, but when you talk about using a decent amount of the stuff in a dressing or sauce…well, we can do better than that. On the ecological side canola oil is the darling of folks like Monsanto. I try to be pretty pragmatic about things, but I really can’t get excited about providing market share for those folks. I could make an argument that honey is a better option than sugar from a sustainability perspective, but again, do we need sugar in our fat? Lemon juice is used here both for flavoring and a preservative. Likely a better option than EDTA!
An ingredient list as clean and lean as The Sisson’s abs!
Avocado Oil. Organic Cage-Free Eggs. Organic Egg Yolks. Organic Vinegar (From Non-GMO Beets). Sea Salt. Rosemary Extract.
Avocado oil is sustainable and low in highly-oxidizable polyunsaturated fats. Pastured, organic eggs should be a pretty easy sell on the ethics, sustainability and quality story. Vinegar from sustainable, non-GMO beets is a nice option and this acts similar to the lemon juice above as both a flavor enhancer and a preservative. Now, what the heck is rosemary extract? Rosemary extract is a powerful antioxidant that works a bit like vitamin E. It’s been used in herbal medicine for years and has some interesting clinical applications.
So, is Primal Kitchen’s Avocado Mayo Chuck Norris Tears? No, but it’s a solid, well conceived product. My only complaint to date is that they do not have 1-gallon jars.
I’ve talked for a long time about the need to develop products and markets supporting sustainable, ethically sourced food. Here ya go. If you are interested in checking out this fantastic product, you can get that through Thrive Market. If you have not signed up for Thrive, or if this is the first time you have heard about them, you can get more background info here.
Primal Kitchen Mayo contest
If you need a little kick in the britches to check out the avocado mayo and Thrive in general, this ought to do it. Folks who sign up get entered to win: