NEW! Robb Wolf’s 30 Day Total Transformation interactive eBook guide


Robb Wolf's 30 Day Total Transformation - interactive eBook - lose weight with the Paleo Diet

We are proud to introduce Robb Wolf’s 30 Day Total Transformation – an interactive eBook guide. After hundreds of requests from our readers and subscribers, we’ve written this new 30-day getting started guide. It’s packed with resources to help you get started on your journey with the Paleo diet.

This is a 60-page, interactive multimedia guide from Robb Wolf, author of The Paleo Solution: The original human diet, host of the top-rated Paleo Solution podcast, research biochemist, owner of NorCal strength & conditioning, Discovery Channel I-Caveman star…

Have you heard about the Paleo diet and were curious about how to get started? Or maybe you’ve been trying Paleo for a while but have questions or aren’t sure what the right exercise program is for you? Or maybe you just want a 30-day meal plan and shopping list to make things easier? Then Robb Wolf’s 30 Day Total Transformation is for you.

Here’s what you’ll find inside Robb Wolf’s 30 Day Total Transformation Guide

Totally transformed: real people, real results

Totally true stories (with before and after pictures) of people whose lives, bodies, and health have been transformed by the Paleo diet.

What is the Paleo diet?

A primer on the Paleo diet. What is it? What foods can you eat and what should you avoid?

Why does it work?

Listen to audio files of Robb Wolf talking about why the Paleo diet works – including his thoughts on sleep, stress, neuro-regulation of appetite, and why the Paleo diet turns your body into a lean, mean, fat-burning machine.

Part 1: Real food & real life

What does a week of Paleo eating look like? What considerations should you know about over the next 30 days? And why you should throw out your scale right now.

Part 2: Nutrition

How to eat. Robb will answer your questions about carbs, protein, fat, and fiber. He’ll tell you how to shop, and an easy formula for cooking meals.

Part 3: Exercise

How to move. Includes an exercise matrix to form endless combinations of smart workouts, as well as video demos of what you’ll need to know how to do.

Your first 30 days

Putting it all together. Cleaning out the pantry, what to toss in a pantry cleanout, and how to get ready to shop.

A month of Paleo meals

A 4-week meal plan with options for breakfast, lunch, dinner, and snacks.

Shopping List

A shopping list broken down day by day to help you along your first 30 days.


If you’re not losing weight, we’ll help you figure out why.

Recommended reading & resources

Blogs, podcasts, sites, more guides, and other cool stuff like shirts and kitchen gear to help you along your journey.

View complete details on this interactive eBook guide

Want in?

Robb Wolf's 30 Day Total Transformation

Get your 60-page guide today for just $25.

Are you a newsletter subscriber?
Check your email for an EXCLUSIVE secret link that will get you a big, fat discount for one week only.


Need more info?

View complete details on this interactive eBook guide

Tell us what you think!

We’d love some feedback – tell us what you think in the comments!


Categories: Announcements, Paleo Diet Basics, Weight Loss


Robb Wolf’s 30 Day Paleo Transformation

Have you heard about the Paleo diet and were curious about how to get started? Or maybe you’ve been trying Paleo for a while but have questions or aren’t sure what the right exercise program is for you? Or maybe you just want a 30-day meal plan and shopping list to make things easier? Then Robb Wolf’s 30 Day Paleo Transformation is for you.


  1. Christian says

    so, I’m going to ask a stupid question but how is the information here different from the one in his book? Is there any additional info? (I just finished reading his book)
    thanks :)

    • says

      This is not the same info as his book. There are similar info overlaps in a few places (how the diet works, etc), but this book is all new info, new meal plan, new exercise info (with videos), new audio files of Robb explaining stuff like neuro-regulation of appetite, and why sleep is important, etc. :)

  2. says

    Hmm, care to convince me why I would pay more (considerably more) for a book that is a) only 60 pages long and b) did not incur the costs of production than Rob’s actual print book?

    Why are these 60 electronic pages worth, what like twice?, his original book?

    • says

      if you have the book I would NOT get it. Unless you like this type of format better. Here are the perks of the Transformation:
      1-Science is largely covered via video and audio..easier to take in.
      2-Material is streamlined. Easy to get going.

      I ALMOST released a very condensed version of the Paleo Solution and I was going to charge about double for the book because if I do not cover the basic science I create a bunch of questions about the basic science. I decided to leave things as is, but this guide covers the science in enough depth to get buy-in, not so much as the book.

      So, if you are uber geekd on the science, I’d wait for some stuff we have in que. If you want a stremalined “how to” that covers the science “enough”, you’d likely enjoy the Transformation. As I’m writing this I guess the ideal situation is someone who wants to lose fat, wants to get going quickly and does not want to get bogged down in details.

      Let me know if this helps.

      Now my question to you:
      Why is is important that I did not incur print costs? Are you afraid I’d perhaps make money off something, pay people to write for the blog and provide more content ;0)

      • Paleo Pupil says

        More geeky stuff in the works? Wicked! I’m thinking a textbook resource may be useful, sometime down the road. Before you think about dragging me out back in a dark ally and pummeling me for the suggestion, just remember how much money those guys rake in with each new edition.

        In the mean time, I’m looking to understand carbohydrate structures, functions, and interactions within the body. Fructose malabsorption: causes and symptoms (specifically how it relates to mental fog and depression like symptoms). Anything nitty-gritty really. Any good resources off the top of your head? I’m a university student, so if you have some papers in mind I may be able to get my hands on them.

        Much appreciated.

      • CDR says

        Im inclined to buy it because its potentially a new format I can share. And good luck to Robb. I have the book, but need better ways to communicate the positives to those who think its just about eating gluten free cookies. Robb seems to work his ass off with all the free stuff like podcasts, and changes peoples life through his energy and commitment. Best of luck to him. The impact on my last 12 months has been fantastic. Im forking out twenty five bucks and hope he gets plenty of them.

        • CDR says

          I just read that back to myself….hmmm…no I am not related – I just think Robb plays the give-out-lots-of-free -stuff game pretty hard and in an authentic way. At points along the way, folks are allowed to try to look for additional revenue streams.

      • Seadanes says

        You are awesome in so many ways, and have transformed so many lives, I can’t figure out why there are people out there who think, for some reason, that you should give away all of your hard work. You already give away so much free information through the blog, podcasts and public appearances, I’m happy to support the cause by paying for books. I buy them for myself and as gifts for the grain-eaters in my life. :-)

      • says

        Long overdue Robb, It’s simple exchange of energy. People have made carreers off your knowledge. I’m happy to support the effort. Thanks for putting it out.

        The cover is a bit Bill Phillips though.

      • Mark says


        I bought the book for the sole purpose of you making some money. I thank you for making a 140 pound difference in my life.


      • says

        Thanks Robb, that’s helpful. It’s not important that you didn’t incur print costs except in a “this is worth xxx because it cost xxx to make it” equation. But if you either had other production costs (like video) or want to charge more to support future work or just want to charge what you think “the market can bear”, then more power to you.

        I appreciate your explanation, actually and expect it will be helpful to others who might have my initial reaction.

        • says

          Thanks Tracy! The price seemed “fair” as I’ve seen similar products with much less material sell for $20 more. So we hashed it around and felt like this was a good spot, especially given that the email subscribers received a coupon that made the book $15. I’m definitely here to make money but my goal is to have people feel they got more than they paid for. We’ll see if I succeed!

    • Michael says

      Spend some time working with people that end up eating, breathing, pissing, and shitting through tubes due to complications stemming from Type II diabetes and you wouldn’t think twice about $25 fucking dollars.

      Yeah, a nerve was hit.

  3. juan says

    Got it! Looks cool, thanks! Although I expected to see Greg Everett on the videos teaching me how to be swole :(

    Any chance of making the book format Kindle-compatible?

  4. Fluffy says

    You folks already know this but unfortunately this will not download onto an iPad. Fortunately I have acces to another lap top. I don’t know this for sure but I’m guessing that there is trouble with the iPad and the videos. Looking forward using this when I get to baja and my lap top.

    Cheers Deb

    • says

      Deb – working on making the videos iPad compatible. We will be captioning them for our hearing-impaired friends and so when we export the new videos, we’ll make sure iPads and other apple devices can watch. Make sure you sign up for the email list to get that update!

      • Dale Milam says

        Amber – is there another place to sign up for the update emails? i get Robb’s regular emails and have apple devices. i already purchased early this morning right after i saw the email about the new ebook. thanks.

  5. David says

    The Zip file isn’t opening for me, can I send you my purchase code and have you send me another one? Is is just one PDF?

  6. Tracy says

    Thank you!! Was planning on starting a 30 day challenge tomorrow (shopping and cleaning out kitchen today) so the timing was AWE-SOME. :)

  7. says

    Very cool! Though it would have been more effective to have the cover art depict Robb wearing animal hides, whilst standing astride a fresh elk kill. That’s right, I just used the word whilst in a sentence.

  8. Lavell Walton says

    I see that this isn’t kindle compatible but the iPad statement confused me. Can I read this on the iPad and just will not be able to view the videos?

      • Lavell Walton says

        Actually I bought it and emailed it to myself. Opened the mail app on both my iPad and iPhone and was was able to read it using iBooks. Bonus: a lot of the links already work, no videos but I can always watch those later.

      • Christian says

        I would like to take advantage of the discount, do you think it would be a while before the iPad version is released?

        BTW, I just finished reading your book (after reading Mark Sisson’s) and have been listening to your podcasts and reviewing some of the other references. I have cut down on grains/ legumes and carbs for the past 4 weeks and would love to give this program the 30-day trial :)

  9. JD says

    Can this be given as a gift? In other words, can I purchase it and then give it to a family member? They are much more likely to engage with this content rather than the book.


    PS – David – excellent use of the word “whilst”.

  10. brian says

    I think this is a good way for people to get the info if they dont want the orgional book. It is just the title. It makes it look like the “lose 10 pound in 7 days” crap that we are flooded with. Instead of the life style change it really is.

  11. Danielle Mateyka says

    I just ordered this because….. wait for it…… my husband is going to give Paleo a five month trial!!! I have been doing paleo consciously for like three months and unconsciously for about three months before that. I have talked about it off and on, trying not to be too pushy… and yesterday he took the bait :) Hoping the quick guide will clue him in on the essentials without overwhelming him. I personally love to read articles about nutrition, but not everyone does. Heres to a grain-free family of four :)

  12. Toan says

    has the email with the link to the discount been sent out? i just signed up for the newsletter about 2 minutes ago.

    • says

      Not sure what to say other than this is based off my experience running a gym for 8 years and interacting with tens of thousands of people and helping them with fat loss and performance goals.

      It makes more sense that you would provide the comparison/contrast of various offerings.

  13. says

    My favorite part about this program is the audio content. I am a SUPER aural learner. I love to listen and re-listen to content until my brain really “get it.” So, for those who like books for reference but do well with hearing things explained out and can listen to it, this is a great program to get.

    Nice work on delivering this one, Robb & Team :)

  14. Tricia says

    I have your book but like the streamlined feel of this with the interactive links. Looks great! I randomly checked some of the recipe links and found two that didn’t work right off the bat. Any chance that those will be fixed?


  15. says

    Great stuff!

    I love the content. I will be writing a review of it on The Primal Challenge blog ( soon.

    I just wanted to let you know of a typing error on page 33:

    It’s your nickel, you drive the boat how you want to, but if you are nto getting the results you want and I ask you: “Did you clean out the house?”

    –> nto should be into.

  16. says

    There’s something to be said for a product that does all this for only $25.

    I’ve purchased tons of books for $12, $24, $50, and even higher, plus many “products” priced at $25-$150. It’s very hard to compare the two types of purchases directly. The cost to work with the people (trainers and/or nutritionists) for even an hour is far higher than the cost of this.

  17. Sue B says

    I’m a newsletter subscriber (or so I thought, I get all the website updates), and didn’t get the email with super secret code! Did I do something wrong?

  18. Brad says

    I just ordered the book!!!!! Thanks for letting us know that you wouldn’t get this if you already have the book–unless you like the format.

    Also picked up “The Paleo Diet Cookbook: More than 150 recipes for Paleo Breakfasts, Lunches, Dinners, Snacks, and Beverages” by Loren Cordain

    Thanks for making my newly discovered Celiac disease (5 months ago) a little easier to deal with Robb! And an early thanks to the weight I’m about to lose!!!!

  19. Matt says

    I have Robb’s book and I probably didn’t really need to buy this, but I was happy to toss some money his way. Consider my purchase a “Thank You” Robb :)

    Btw, Paleo for 5 months, I lost 45 lbs and my old 38″ waist is now 32″!

      • Duncan says

        Hi Robb,

        Completely agree, I have the book already too but the ebook is great – good, no-nonsense, get-started advice. Really useful. And always happy to give Robb some pay-back for all his freely given advice in the past.

        I have a quick question around protein amounts recommended, something seems a bit off. I’m 200 pounds therefore need 200 grams of protein per day which would equate to (roughly) 28oz chicken, 7 salmon patties, or 6 turkey burgers. Just seems like a lot – at the moment I have around 170 grams of ground beef which includes some peppers and some fat (i guess) for my lunch. My question is why is a 5oz turkey burger patty only worth 35 grams of protein when a direct conversion of 5oz to grams is actually more or less 142 grams?

        Am I missing something?


          • duncan says

            Hi Robb,

            Thanks for the response.

            The numbers above are from page 21 of the ebook. Basically it’s saying that I’d need to eat 28oz of chicken per day or 33 eggs (!, for example, to reach my target of 200 grams of protein at 200lbs bodyweight. Is that right?


        • Isaac Johnson says

          I think you are referring to the recommended # of grams of protein (1g per lb of body weight-such as your example of 200g since you weigh 200lb’s). However, it is not a weight conversion. The grams of protein refers to the macro nutrient profile of said meat. ex your 5oz/142g by weight turkey burger may have 35g of protein, and maybe “X” grams of fat and probably 0g of carbs which equals so many calories. Your 200g of protein needs, is definitely more than just eating 1 1/2 turkey burger patties. Hope this helps.

  20. James Orr says

    I just ordered mine! I’ve have the book, but I also want to support you. Looking forward to reading it. Thanks!

  21. Jim says

    I will be getting a copy for sure as I just recentl.y started parusing through all the awesome info on your site. I started with deVaney years ago but never got a subscription to his site and then moved on to the whole 30 peeps and then found your stuff. I think it is awesome to take the different 30 day recipes and just keep going – that is my intention. Feeling great! Thanks for blogging and giving us a podcast!

  22. Brenden says

    Just wanted to say the ebook is rad! Read it pretty quick through but now am going back and reading/listening to the science. Super awesome geek out stuff.
    Glad you put it together and I am pumped I could support you in a small way dude, keep up the great work!

  23. Christian says

    I would like to take advantage of the discount, so do you think it would be a while before the iPad version is released?

    BTW, I just finished reading your book (after reading Mark Sisson’s) and have been listening to your podcasts and reviewing some of the other references. I have cut down on grains/ legumes and carbs for the past 4 weeks and would love to give this program the 30-day trial :)

  24. Michael says

    Nobody else has this problem apparently, but for me I can’t access the additional material. I’m on a mac running Lion. I can open the pdf in preview, adobe reader, chrome, safari, and in each case I see the pdf but can’t click to get additional video, audio or text. Is there a file other than total_transformation.pdf that I didn’t see in the zip?

  25. John48221 says

    So will this be iPod Touch compatible when becomes iPad compatible? And can the workouts be done at home and food bought at my local grocer? Thanks.

    • says

      Well, you may need a little gear for home WO’s, rings and some DB’s for example. Should be compatible with all ipod/phone/pad options. As I do not know where you live I can’t 100% guarantee everything in the recipes will be immediately available, but it’s nto a bunch of exotic recipes…standard stuff.

  26. Kapeta says

    I did not receive the discount code … no email sent? I checked spam. How can I get this code? I want to purchase. Thanks

  27. Scott Richardson says

    Grabbed the book when it was announced even though I own your Paleo Solution book. I preach this information to everyone I know, and figured the ebook would have a more simplified run down of Paleo (which it does) and would help me better explain it to others (which it does). Great work Robb. Viva la food/health/longevity revolution 😉

  28. Lisa says

    I’ve just read the ebook. At one point later in the book there is a section on what to do if you’re not progressing. And it says “re-introduce starchy vegetables” such as sweet potatoes, winter squash, etc. after your work out. But it never said to limit those things to begin with, so I am confused. Should we be limiting starchy vegetables when starting out? If so, where does it outline that in the book?

  29. says

    Wicked content Robb. If people aren’t willing to part with $25 dollars for life changing information, they can’t be saved. I understand not purchasing this guide if you have just read the book, but there are many people that haven’t read the book, and don’t want to. I lost 50 pounds, and people ask how i did it all the time. I tell them to read your book, but they don’t (lazy, too much work, too much time).

    They just want the details in an easy to digest format.

    I purchased the 30 Day Total Transformation, because it’s an easy way to share the Paleo way without forcing people to read a long book!

    We all benefit when another person starts eating better, so I use whatever tools it takes.

    I have paid to see you live, purchased the book, and now that transformation guide. You deserve it all man, I know you don’t let the trolls bother you!


  30. Tracey says

    Hey Robb, Just purchased favorite part is the 4 week food plan. Love seeing how to put a days worth of meals together! Thank you:) Would love more of these food/meal plans.

  31. Sarah Lemmon says

    Hi! Thanks for publishing this. I particularly love the Jimmy/Amy typical day section of the book. Kind of had an ‘aha’ moment there when it hit me that I don’t have to eat like Jimmy every day to eat Paleo. Sometimes it’s stressful cooking 3 squares a day for a family and reading what Amy ate gave me some great ideas. You guys rock!!

  32. Niki says

    D’oh missed the 7-day sale window. It’s all good, I’m one of the sciency geeks looking forward to what’s coming down the pipe.

  33. kell says

    Hey Robb!!
    awesome book, i love it!! however all the recipe link to the paleo table are not working…am i the only one having this problem?? is there another place i can find the recipe besides the link?
    thanks for your help, im dying to try the apple crumble (is that a non caveman excuse to want the link to work?? . . . sorry :)

  34. Kathy says

    Hi, I’d like to get this (already have the book but like the idea of the audio) but I didn’t get an email discount. Can I still get one?

    (I’m really hoping this way of eating will help my son, he suffers from Devic’s disease, very similar to MS, no real treatment and no cure available. He’s trying the autoimmune start on the 30 day challenge.
    Thanks for making this info available.

  35. john says

    In the book u say dont go crazy on the fat until youve leaned out to the desired level. Can u be a little more specific?

    To some “crazy” might be cooking with 2 tablespoonz of coconut oil and to others it could be 6 tablrspoons

    • Amy Kubal says

      You need to tinker with it to find what works for you based on your goals and activity. Unfortunately there is no ‘hard and fast’ answer. You definitely don’t need to be downing 6 T of coconut oil at a meal though!!

  36. Anthony A says

    Hi, I love this book and only have ebook. I have a question.

    You were really thorough on the breakdown of meals for 30 days and added a shopping cart, which was a seller for me, but do you have a rough estimate of what it may cost for the month per person say at a normal grocery store, with or without organic, grass-fed stuff? Just a ball park since I am on a low set income and just to compare with what I spend now and what to expect?

    May be good for others like me. Just a thought, going to convince wife to join it with me! :)

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