(Cartoon by Mike Lynch. Used with permission)
The Paleo lifestyle is getting BIG and so is the market for ‘’Paleo” convenience foods and snacks. There are paleo bars, paleo treats, paleo cookies, paleo granola – you name it. Now granted, I wasn’t around to know for sure but I’m going to go out on a limb and say that Paleolithic man did not have the luxury of rolling into 7-11 and grabbing a quick snack. We’ve got it easy compared to our ancestors and while, for the most part, that’s a good thing it can lead to some major problems.
I can’t tell you how many times I’ve received food logs that look something like this:
Breakfast: Paleo Pancakes (made with coconut flour), Almond Butter (on top of pancakes), Bacon
Lunch: Salad with chicken, dried cranberries, walnuts and balsamic dressing
Dessert: Paleo cookie
Snack: Coconut water, Paleo energy bar or paleo banana bread, Handful of almonds
Dinner: Steak, Sweet Potato with butter, Broccoli
Dessert: Paleo brownie
Okay, so yep, this person is eating a seemingly paleo friendly diet – but he or she is likely not seeing earth shattering results. Why? Well, like they say – “You can paint a turd gold, but it’s still a turd.” A cookie is always a cookie, a pancake is always a pancake, and sugar (whether it be honey, agave, or coconut nectar/sugar) is still sugar; and the body is going to treat it as such. Now, don’t get me wrong, ingredients matter too – gluten, dairy, and soy free are important, and it’s perfectly okay to indulge and enjoy a ‘treat’ – sometimes. The problem comes in justifying a paleo snack or sweet as a daily, totally innocent (like meat and vegetables) food, while expecting to see major body composition and/or health improvements. Nutrient density matters. Steak and vegetables are going to do a lot more for you nutritionally than any bar, cookie or ‘healthy’ paleo treat.
To help drive this point home below are the nutrition fact labels of two food items. One of them has ‘paleo’ printed on the label and the other doesn’t. And yes, the ingredients in one are much purer, but from a nutritional standpoint is one really that much better than the other? And can you figure out which is which?
| Product #1 | Product #2 | |
| Serving Size | 50.7 grams | 56 grams |
| Calories | 250 | 260 |
| Total Fat (grams) | 12 g | 14 g |
| Saturated Fat (grams) | 9 g | 1 g |
| Cholesterol (mg) | 5 mg | 0 mg |
| Sodium (mg) | 100 mg | 0 mg |
| Total Carbohydrate (grams) | 33 g | 30 g |
| Fiber (grams) | 1 g | 2 g |
| Sugar (grams) | 24 g | 26 g |
| Protein (grams) | 2 g | 6 g |
| Vitamin A (% Daily Value) | 0% | 0% |
| Vitamin C (% Daily Value) | 0% | 0% |
| Calcium (%Daily Value) | 4% | 2% |
| Iron (% Daily Value) | 2% | 4% |
So here’s the take-home message – 80 to 90 percent of the time eat the good stuff: meats, vegetables, good fats, some fresh fruit. Reserve (paleo or otherwise) pancakes, cookies, bars, etc, for times of indulgence and don’t be fooled by the seemingly innocent appearance of a ‘paleo’ treat. Gold turds will do you no favors!
** Product #1 = Twix Bar**
**Product #2 = Paleo Cookie**
So my diet of Paleo Twinkies isn’t going to turn me into a lean tough caveman?
Not without some divine intervention!
Proving ONCE AGAIN the value of a food log. Any time someone tells me they just can’t seem to lose weight, I tell them to keep a food log of everything (and I mean EVERYTHING) that they eat for at least 30 days.
It seems strange to me that these same people will tell me weeks, months, or years later how they are not losing weight, can’t lose weight, whatever. I ask if they ever kept a food log for 30 days. They say no, and that ends the conversation for me.
The person described in your article is at least keeping a log, and now they can be made aware that the “Paleo Perfect” gold star they thought they earned is in reality a diet that needs some tweaking. All hail the humble food log.
And when you get the results you want, chunk the log if you’d like. I’m not advocating an OCD dieting life, just the necessary tool to dial in the diet when it’s not working.
Thanks for the rant-trigger.
Amen Bill! Personal awareness and responsibility has something to do with it! And, I specialize in rant-triggers!!
Great information! I LOVE the comparison chart of the candy bar and paleo cookie…things like that can be real eye-openers, especially for those new to this lifestyle. It takes time to learn that just because the ingredients are paleo it doesn’t always mean the end product will be nourishing your body which hopefully is the goal for everyone. But again, there is always a time and place for treats…just NOT three times a day as indicated above in the food diary log!
I think there is a natural tendency for people to try to find “substitutes” for the types of food they are addicted to. The problem is not only the food but also the mindset. I LOVE sugar. That love got me to 55 lbs over weight, sleep apnea, chronic back pain and asthma at the ripe old age of 35. Since finding Paleo through Rob Wolf’s podcast and book I dealt with my addictive relationship with toxic food, lost 55lbs in 3 months and haven’t taken ANY medication in 8 months now. Sure I crave a quick sugar snack from time to time but the problem now is, I know what that crap does to me! In my opinion “Paleo” snacks that come wrapped in a need little package and last for months on a shelf are wolves in Sheep’s clothing. People who are eating these things haven’t gotten the message yet and they haven’t truly committed to walk away from their addictions. Kind of reminds me of the “Atkins Bar”. This stuff is just an illusion!
Thanks for this post. I have been struggling with this issue this week. I have been Paleo for 45 days now. I am 5’2 and have gone from a size 12 to a size 8 with limited exercise. While I am happy with this progress I wonder if it could be even better (more visible fat loss/muscle definition) if I eliminate my daily Everyday Paleo Apple Muffin. I make a batch every Sunday because they are a great grab and go snack. My daily menu generally looks like this:
Breakfast- 2 eggs scrambled in coconut oil and bacon; maybe some blueberries or strawberries
Lunch – Grass-fed or pastured meat and veggies with rosemary oil
Snack – Paleo Apple muffin
Dinner – if I eat…..Grass-fed or pastured meat and veggies with olive or rosemary oil
I KNOW I could see better results if I get more activity in….but I’m just sayin’, do I need to kick my one-a-day paleo muffin habit?
If your goal is weight loss and leaning out trade the muffin for some protein, veggies, and fat. Try a once a week muffin instead of a once a day muffin!
Thanks, Amy. I can do that. I guess I’ll freeze this week’s batch
Good call!!
Let me know how you progress!!
This is great information. What we already knew with the necessary details. Thanks
Great article, Amy. Sticking to whole foods with only 1 ingredient (like “contains grass fed beef”) or you can tell what it is by looking at it (broccoli) is the way to go!
sweet, Twix is health food!
NOOOOO!!!!!
So you’re saying a twix bar is a little more “Paleo” than a Paleo cookie?
Kidding!
Nice try!!
“Sugar is still sugar.” So true! I learned this after hitting a plateau and doing a little macro nutrient logging. Lo and behold, once I got rid of the paleo cookies and sugar laced treats, I was good to go again.
Also, it’s simply easier to make a roast and veggies than to figure out how to make something with coconut flour taste… good.
GREAT POINT!!!
“how to make something with coconut flour taste… good.”
Absolutely. If I wanted to eat dry flavorless fiber, I’d go out to the part and munch on the dead leaves.
Interesting, I guessed #1 was the paleo product from all the saturated fat!
yes, me too! you’d think that a paleo cookie would not be afraid of saturated fat. but then it’s the twix- probably thinking that’s an image problem because boohoosaturatedfat.
i have to say, i don’t see the problem with pancakes.. or maybe you’re thinking of something different than i do. i actually think eggs scrambled with shredded coconut and fried in ghee or coconutoil is the perfect breakfast.
but there’s always room to follow the instructions but get it all wrong..
Love the info…great wake up call. My question is are you just referring to the premade stuff or the kind of treats you make at home? I sweeten a lot of the time with dates or ripe bananas. I try not to over do it but, I am a woman and have my PMS moments. I have been paleo since Oct. and lost about 6 pounds. I would like to shed about 6 more. I am very active and fit. Any suggestions? How do you feel about fasting and how should I do it correctly?
Jen-
We have a post on intermittent fasting coming up. If you want to lean out the suspects are carbs and sleep.
Sleep is difinitely the one thing I need to improve one. On average, I only get 5 to 6 hours. I am realy going to work on this and watch my carb intake.
I love this site and what all of you are tring to achieve here. You humor is a great plus as well. All of you guys are a wonderful inspiration. I am looking forward to the intermittent fasting post!
Thanks again,
Jen
Jen, all of the above – a cookie is a cookie, made at home or in a factory. Again, every once and a while is most likely fine, just don’t fall into the trap of believing that it’s all innocent. A cookie and spinach will never be on the same level… As far as your weight goals – stick to protein, veggies and good fats. Fasting is complicated – it’s great in some situations but not for all. If you need some help figuring it all out let me know! http://www.robbwolf.com/consulting/amy-kubal-consulting/
Thank you for the quick reply. I just need to start a food diary and see what I can improve one. If I don’t see the results that I want, I definitely will be contacting you for one on one consulting. I am at normal weight now (5’7″ 136# with a muscular built)…just want to shed a few more pounds of body fat.
Thanks again,
Jen
Sounds great Jen! Really work on that sleep piece! It’s a huge factor – unfortunately you can’t fix everything with food – close but not quite!
What about artificial sweeteners? I know they are not kosher for cavemen, but they are my only weakness. My current goals are limited to controlling my blood sugar, and improving my depression. I want to ramp it up soon to trim down my 140 lbs of weakling body. I eat a couple of cookies made with splenda nut butter, and eggs, or nut bars made with mixed nuts,nut butter, coco powder,and splenda. They don’t appear to mess with my sugar as much as squash or potatoes which I eat less often.
When I have a sugar craving, I have a spoonful of coconut oil instead. It will often alleviate the cravings. Sometimes I’ll prepare a mug of stevia flavored hot chocolate.
I’ve done Atkins, but what derailed my progress was the inclusion of processed low carb foods, such as Atkins shakes, candy bars, etc. Though low carb, they contained many additives, coloring, artificial flavors and such. The addition of these exitotoxins made me feel anxious, irritable, and “not quite right”, even though the carb count was correct.
That’s what hit the mark with paleo for me. The minimal amount of processing and whole foods approach is what made the difference.
Its like the whole “organic” and “natural” label, most of the time its bunk
I must admit, your reaction made me LOL.
lmao @ Gold Turd!
I am dealing with the same issues, but can not lose the weight! What was your daily menu? Any tips? I can not figure out why I have not lost 1 pound in 2 months. Thanks
Anne!! There are a lot of factors that play into weight loss!! Yes, tweaking the food – portions, etc often is huge, but also consider your sleep, stress, training and overall health status. I would love to help you get it all figured out!! Let me know what I can do! http://www.robbwolf.com/consulting/amy-kubal-consulting/
I make paleo treats mostly for my child who is on a ketogenic paleo diet for epilepsy and ADHD, but we are both low-carb/paleo. I make sure treats are low carb and high in fat. Low carb friends and Atkins for Seizures yahoo group are good sites to find healthy snack recipes (or ones that can be tweaked to be paleo). My child also gets some Xylitol gum instead of candy from his treasure box at school. We use a lot of flax to get texture and fat in. Not ideal but the best way I have found to deal with the situation. I also make and freeze green smoothies and add fats like coconut cream for a quick breakfast.
I also find it necessary to log all new foods. If it’s a food I have logged before and I know it has good macronutrient ratios then we can just eat it. And I also use urine ketone strips after eating new foods to make sure they are not getting rid of our hard-won ketosis, which is easier when I don’t have time to log a new food.
Great article! I think the rule should be… if you look at your food and you have to rely on a label to tell you what’s in it, you don’t eat it. You never have to guess if you eat protein, fresh vegetables & fresh fruit.
Paleo cookies…lol Just sayin’.
I enjoyed reading this article, thanks for all the great information. I’m not a great wakeboarder but I like to do it when I’m out on the water. I don’t last very long because my quads and back really start to hurt. I will have to work on my hips and core for more balance and flexibility to help overall.
Am i wrong or was my link showing that paleobrands in which robb himself is involved sells cookies deleted?
http://store.paleobrands.com/store/pc/home.asp
Not that there is anything wrong with this but i thought in the interest of full disclosure it should be mentioned.
this is in my BIO…what’s you point on this? Not aware of anything being deleted. When I check your ISP this is the only post I have for you.
no point. just was surprised because i thought i posted it. probably i didn’t.
the paleo brands products where the first thing i thought of reading the post.and i thought it was kind of interesting and might spark some more discussions on the use of this kind of products in a certain context.
i realize my post sounds kind of unfriendly and accusing. i didn’t mean to be unfriendly.
Samson – context definitely has something to do with when/how these ‘treats’ are used. Once and a while is fine, once every meal is not so great!
la paleo dieta funziona davvero come dimostrano i miei esami del sangue.
ero sempre stanco affaticato dormivo male mangiavo tanta pasta .
dopo aver letto il libro ho tolto subito i cereali poi con calma lo zucchero e successivamente legumi e latticini .
ogni giorno la situazione globale migliorava quindi chi prova e ottiene subito dei vantaggi come me (direi gia dal primo giorno)piano piano va verso il perfezionamento del tutto.
la cosa che vorrei sapere e se chi soffre di malattie autoimmuni in forma lieve o piu grave con la paleo dieta riesce a ritornare come prima di tali
malattie
grazie
I’m so very new to Paleo. I’m going to try to shed off the 25 pounds of comfort fat I’ve gained since quitting smoking (for 30 years). I’m smoke free for over 2 years now but gained 25 lbs. Now it’s time to lose it and become healthier.
I would’t imagine peanut butter is ok in this diet? I would guess not since the cave man didn’t have access to Jiffy (and it’s very processed)
You’re right – Paleo is “Jiffy Free”!! Peanuts are legumes, so peanut butter falls into that category!
Call me crazy, but this is true……artificial sweeteners are poison(100% chemicals) and more addictive than real sugar. You are better off going with a natural sweetener (sugar, honey, stevia, fruit juices, etc), if you must have something sweet.
Artificial sweeteners, like sugar, raise blood sugar. I don’t know if it does for everybody, but I know for a fact it does for me and all the others I know who have tested with a blood glucose monitor.
I agree they are poisonous chemicals, but for 18 years I have used them to fix my bored taste buds, and have never known them to raise my blood sugar. Since they are chemicals I want to eliminate, I plan on trying Stevia, and replacing my Diet Coke with tea.
Blood sugar spikes due to artificial sweeteners do happen, but not to all people. Several people on a low carb forum with glucose meters tested themselves and only about 25% had a negative reaction. Yes, they are chemicals. Yes, you will save money by not using them. Yes, their safety is questionable. No, they don’t raise everyone’s blood sugar. As for me, the fruit juice and sugar screw me up way worse than splenda or equal. I do use honey when only a small amount of sweetener is required. My favorite sweetener is erythritol, but I can’t always get it.