The Paleo Diet - Robb Wolf on Paleolithic nutrition, intermittent fasting, and fitness

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Wired To Eat: Coming Soon!

Hey folks!

It’s been a long time in the making (or has felt like it to me anyway) but we are getting closer to the release of my second book, Wired to Eat! The official release date is March 21, 2017 but since we are close to finalizing the cover and a few other details I thought I’d do a quick post to let you know where this project is.

What is Wired to Eat?

In the past ten plus years of working with people and helping them to change their eating and lifestyle I have fortunately seen and played a part in a lot of incredibly positive and inspiring change. If you check out some of the testimonials we’ve received or spent a bit of time on social media you have likely seen some incredible transformations. But not everyone gets the “brochure” experience when changing diet and lifestyle. For some folks they either can’t get going on these changes or (more often) they make some solid progress, only to spin out a few months down the road. I’ve talked to a lot of people, done a lot of thinking as to why this happens and what I’ve noticed is a destructive ”self talk” that consistently derails folks. When people get into the thick of change they are struck by the difficulty of the whole process. They think there is something wrong with them, that they have some kind of moral or constitutional failing. If they could “only be better, stronger, have more willpower, etc.” everything would be “ok.” This thinking misses some key points that are literally cooked into our genetics. If you find navigating the modern world of hyperpalatable foods tough, you should NOT be surprised. We are genetically wired to eat more and move less; it’s no wonder most people fail to achieve health and weight-loss goals.

Wired to Eat is my attempt to explain this story in a way that defuses the guilt and morality around changing our eating and lifestyle habits. I talk about the neuroregulation of appetite and how hyperpalatable foods cause us to eat more than we otherwise would. I cover some of the latest research surrounding the gut microbiome, ketogenic diets/fasting, and how depending on certain life events some of us are better suited to higher or lower carb diets.

This is a pretty big (long!) book and I bring in sleep/photoperiod, movement (exercise), and community in addition to nutrition to establish what I call the Four Pillars of Health. I look not only at how these topics affect the neuroregulation of appetite, but also our overall, happiness and wellbeing.

There is a lot of “why” in this book, the science geeks will not be disappointed. Building on the “why” is a step by step program to help readers easily rewire their appetite, control blood sugar, and determine the foods that work for them (turns out we’re unique snowflakes after all). As to recipes and chow, Charles and Julie Mayfield of Paleo Comfort Foods put together amazing meal plans ranging from autoimmune to ketogenic and everything in between. 

Where can you get it?

Wired to Eat is available for pre-order everywhere books are sold. If you are feeling frisky and want to pre-order, I’m including a few handy links to do so below. If you want to support your local bookseller, you can also order early from them.

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As we get closer to release I’ll update you on more details of the book, the release schedule and some special offers we will have in the all important pre-release campaign. Thanks again for the continued support!

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Comments

  4. Yes! So excited about this. Can’t wait to see how you tackle this stuff. I talk to my clients all the time about how flavor works in food and that we are “wired” to eat the hyperpalatable foods. Add in the “wiring” for energy dense food and it’s no wonder we eat the way we do – and the food industry is making bank on it. I love recommending the Dorito Effect for people to get more info about this. I also note that the hyperpalatability, coupled with high fat, high carb only exisits in nature in one place – breast milk (if I’m missing some other source, I’d love to know!) – so the drive to seek out foods that mimic this is one of the most deeply rooted survival wiring mechanisms we have. I often see the lightbulb click with that ? Really looking forward to your insights on the subject!

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  7. Can’t wait to read this Robb! The Paleo Solution was the very first book that got me into nutrition and in many regards the catalyst for me becoming a nutritional therapy practitioner and going into nutrition for myself.

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  8. I’m really looking forward to reading this book and helping my clients Robb! I love that you address how we are wired to eat more and move less. Destructive self talk while trying to make better choices is a real battle that most of us are loosing. We need to understand so we can get out of the short term diets, make lifelong changes, and win the war!

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  12. How can I pre-order this book? Like others The Paleo Solution was my first book of nutrition five years ago. I am now a Certified Holistic Nutritional Consultant and I what I have read about Wire to Eat thus far is very consistent with my philosophy.

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  14. Love ya bro! 85Lbs gone in less then a year…. Got my first stripe….. OSS!

    CANT WAIT TO KEEP TAKING IT TO THE NEXT LEVEL.

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  15. Great News, Cant wait to read it

    Do you know how long it will take to be available in Spanish?

    Thanks!!

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  16. Super excited about this book, especially the blood work info. I’m totally late to the party – any chance you will be making the pre-sale bonuses of the additional “first chapter” and additional blood work info available again? Or is it gone forever?

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  17. I’m also curious about when it will be available in Spanish. While I’m happily reading the English version now, I’ve a number of people I’d like to gift a Spanish version to.

    Reply

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robb

Robb Wolf is a former research biochemist and 2X New York Times/Wall Street Journal Best-selling author of The Paleo Solution and Wired To Eat. Along with Diana Rodgers, he co-authored the book, Sacred Cow, which explains why well-raised meat is good for us and good for the planet. Robb has transformed the lives of hundreds of thousands of people around the world via his top-ranked iTunes podcast, books, and seminars. He also co-founded the 1st and 4th CrossFit affiliate gyms in the world, The Healthy Rebellion community platform, and is the co-founder of DrinkLMNT Electrolytes.

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