This coming Saturday marks the kick-off of the American Dietetic Association’s Food & Nutrition Conference in San Diego and guess what?? There is going to be a Paleo presence!!! Yep, “Robb’s Angels” (Sorry Charlie…), the paleo dietitian dream team, is heading to the conference. But, we’re not just going to the ‘big show’. Oh, no. Thanks to Victory Belt Publishing, (publishers of The Paleo Solution, Everyday Paleo, and the new (and totally awesome, get it if you haven’t already…), Paleo Comfort Foods); we’ve got an exhibit booth at the expo! That’s right, Robb’s Angels are on a mission to battle the conventional nutrition world and change the way Registered Dietitians around the country think.
We’re up against a pretty rough crowd – ‘big food’ is going to be bringing in some major artillery; General Mills, McDonalds, Coke, Pepsi, Kelloggs… armed with “FREE SAMPLES” full of whole grains and artificial sweeteners; but we’re ready and we’ll have copies of The Paleo Solution, Everyday Day Paleo, and Paleo Comfort Foods for sale, in our arsenal. With education sessions such as; “A Fresh Look at Processed Foods”, “Dietary Guidelines in the Real World”, and culinary demonstrations featuring Whole Grains and Quinoa; our mission is not going to be an easy one. We’re taking in some materials of our own to help lay some paleo misconceptions to rest and we will not go down without a fight!
Now, don’t get me wrong, it’s not all ‘gloom and doom’. There will be an entire section of the expo hall devoted to gluten free information, many produce groups will have booths, and there is going to be education sessions on sustainability, vitamin D, and many other useful topics. Our mission is not to make enemies, but to find allies in our fight to make the world healthy and change lives.
We will be providing daily updates from the conference and we’ll give you all the details of our excursion very soon. We’re strong, we’re educated, and we’re ready to take on anything that comes our way. “Mission Change Minds” here we come!