Hey everyone! Just a few days before The Paleo Solution is officially released on September 14th and I wanted to share a few strategies for not only making the book a success but more importantly, getting the message of Paleo nutrition and the Ancestral life-way to as many people as we can. Ok, here are our pseudo-scientific steps to (hopefully) a best seller:
1-Buy the book! I know, big duh, but here are some things to make that work to best advantage:
A-Pre-purchase via Amazon, Barnes & Noble, or Borders. Presales via these outlets count towards the New York Times list. Making the list is all a matter of what else is selling that week, but as it stands right now we have a good chance of getting on the list. If we can do that it makes it way easier to get on TV, radio and newspaper. Making purchases between 6-7 PM and 6-7 PM (PST) is a great way to boost rankings as Amazon tracks sales hour by hour. If we have some nice spikes in sales, it pushes the book very high in the rankings. We have been as high as #183 on Amazon, which is phenomenal in pre-sales. If you purchase the book from an independent bookseller please inquire if they report to the NY times. Many do not and although I’m all about supporting the local business scene, these purchases will not count towards a bid for the Times list.
B-Multiple Copies. If you are a glutton for punishment, or just want to share the Paleo fun with friends and family, you might be considering the purchase of multiple copies. God love ya, and here is how to make that work to our best advantage: Purchase each copy in a separate transaction. Even if you buy it in a bookstore this is the only way to make 10 copies of the book count for 10 and not 1. If you are considering using the book as a holiday gift purchasing the book in the first week (Sept 14-19th) is the most important time.
2-Blog!
If you have a blog, please, write a review, link to online purchase options.
3-Facebook. If you purchase the book, take a photo of you with the book. Then tag the book as me (or the robbwolf.com fan page) and then tag yourself. This will put your mug and the book in front of all your friends.
4-Reviews! Please, please write reviews on Amazon, B&N and Borders. Be honest and rank it how your feel it deserves, but reviews sell books like nothing else. This is ambitious but I’d like to get 300 reviews on each of these sites within the first week! You will need an account at these locations to write a review but you can do one for each location (Amazon, B&N, Borders).
5-Media! Due to y’alls efforts I’ve been on several internet radio shows, and have confirmed interest from some big names like Chelsea Lately and Dr. Oz. Work your contacts, and email your favorite shows letting them know you’d like to see me interviewed.
6-Thank you, thank you thank you. This book exists because of you folks. It’s largely your story and without your interest and support over the years I’d just be a guy in a shed spewing Paleo-goofyness. Well, I’m still a guy in a shed but I’m not in it alone.
Paleo Solution Now in Print!
Can’t wait for my pre-order to be delivered to the UK….. it will be like christmas day in September 🙂
Congratulations on the book! I can’t wait to get my hands on a copy! Any word on how soon the Kindle version will be released? I would love to have a searchable text to use as a reference. Thanks!
Kristy-
Will check that
This is fun. I feel like we’re planning an invasion or something like that.
Yay, we’re liberating SADopia from the evil veganists and their whole grain storm troopers.
Yeah, I just geeked out big time.
If you have control over it, please make sure the Kindle book is configured to allow text to speech. I have several friends who only listen to books while driving, and the Kindle will do text to speech to read it to them in the car unless it is prohibited by the publisher/author.
I’ve had 4 copies of pre-order for quite a while. I’ll probably get more once I figure out my means of sharing. “Here, fatty, take a copy and read it…” Still needs some polishing.
Bill-
Will do!
Dude but I want mine signed by the harbinger of American Reign of Terror. It will be worse than 18th century France when all the yoked out people start battling for cattle.
BOOM! Title of your next book: The Battle for Cattle: The Real Paleo Revolution.
Seriously, I want mine signed. Should I Amazon pre-purchase? If I do, will it get there before the 21st or should I grab it when I come into town?
Robb,
It’s hard to believe that the big day is here. It seems like we’ve been waiting for this “baby” for a long time.
It’s release is perfect timing as I’ll be starting a Paleo Challenge on Sept 13th.
You can be certain that your book will be right there in the middle.
Best,
Coop
Did the pre-order back in May–so excited it’s on the way soon!! I’ll work on the other options when I get the book. Good on ya!
I’m in! I’ll pound out a review that first week and get it posted to all 3 sites for ya. I’m in the process of getting the blog up and running…already have a link to your book on Amazon…will get the review up on the blog too! See ya in October!
Jamie
And Twitter.
Everyone should tweet like mentalists about it.
Will do Robb. Looking forward to getting my copy in the mail over here in Aus. Will review and post on FB soon as. Good luck mate.
Congrats Robb! Really looking forward to reading and sharing this book!!
I’ve pre-ordered the book and have/will be telling everyone about it. Spreading the word is the least we can do for you Robb. Your site has helped me and helped many others. The vast amount of time and research you have put into this is appreciated. Thanks,
Seth
Ad 1) I pre- ordered in May on Amazon Germany. I hope they will deliver without too much delay..
2) Yes Sir I will buy more copies. One for my family doctor. She learns a lot from me and is ok with that.
3) Yes, will do reviews, facebook posts, mailforum revies, Amazon review and what not. 🙂
But first I want to read the damn thing! 😮
Have the book pre-ordered through Amazon for delivery to Brisbane, Australia. Looking forward to the read. If possible can you link your interviews so we can keep track on the other side of the globe.
Cheers
Will do! Just started consolidating interviews and book reviews.
haha Dr.Oz would be sweet!!! Love to see his face if you rolled in with the powered by bacon t-shirt on!!
Cant wait for the book Robb! Pre-ordered it months ago!
By the way – I have been following your nutritional advice to lean out for the past 6 weeks or so. (Obviously) I have credited you in the blog post. Thought you might be interested in checking out the results.
http://hbfser.wordpress.com/2010/09/11/7-week-results/
Raj-
I like it, especially your programming. Smart stuff.
Does anyone know how to recommend a guest to the Daily Show with Jon Stewart? I think Robb would be a great guest and it would be a good platform to really let his humor come through.
I think this is a great idea and was trying to figure out how to do this myself!
Will of course link the book’s website and write a review about the book as soon as I receive it.
Howdy Robb,
Looking forward to getting a copy of the book, but I’d prefer to have it in an epub version so that I can read it on my electric brain (Kindle, iphone, ipad).
Any chance of an epub version being released?
Madoc-
Yes, several formats will be available.
Funnily, I received my pre-ordered copy from Amazon yesterday. Did Amazon screw up by sending it to me so early, Robb?
I am only part way through the book, but am enjoying it immensely so far. Nice job. 🙂
Hi Robb,
You mentioned dropping by New Zealand. I would love to help out in some way. Hubby is a TV documentary producer and has a few contacts.
I’m not sure what if anything you have planned, drop me an email.
Julianne-
Looking like late January…will get you details.
Julianne… Keep in touch and we will see what we can do from our end too! We need to make sure we either get Robb to the Shaky Isle (hopefully the shaking would have stopped by then) or I get myself to Auckland!
Robb – book orderd and hopefully on its way to NZ… can’t wait to get it man!
Indeed, will do! Can’t wait to get my hands on the book too, surely any day now.
In the meantime I’ll try to get more paleo interest, now that I’ve done my little experiment (6 week paleo trial), I have another dozen people on my email list contact me wanting to give it a go. Very cool.
Blah on the Kindle, ePub format for the win! Can read it on my Nook then. 🙂
Wayne-
kindle, iPad and other formats I believe.
I see Barnes and Noble has your video on the page for your book.
http://search.barnesandnoble.com/The-Paleolithic-Solution/Robb-Wolf/e/9780982565841/?itm=1&USRI=robb+wolf
Robb! I’m halfway through your book (Viva Canada and our earlier release date!!) and it’s PHENOMENAL. My husband and I eat a mostly paleo diet (I consume virtually no starchy carbs – mostly eggs, meat, veg and nuts/oils) however we consume a lot of artificial sweetener (in coffee and “desserts”) and we both love our cottage cheese. There’s clearly plenty of room for improvement though it should be easier since we’re almost there. I have a crazy sweet tooth and would LOVE to conquer that rather than constantly fight cravings.
The Paleo Splution is the best-written most interesting book on nutrition I’ve read (and as a nutrition and fitness nut I’ve read a ton). I can already think of so many people who it could help: my vitamin-wolfing 80 year old mother-in-law who’s battled osteoporosis, breast cancer, and now bladder cancer; my petite 29 year old colleague who is fighting raging candida; my 32 year old baker friend who suffers from painful stomach aches. Are there plans to record an audio version of your book? I just don’t see my mother-in-law reading this but I know she would be stunned by its contents.
I’m excited to read on and learn how to fully implement this lifestyle but a little scared to see what I’m going to have to give up. Damn dairy goodness!! Sugar Twin, I love ya! 🙂
Thank you so much!
Danielle, Montreal
Danielle! You are very kind, glad you are enjoying the book!
Quick shout out from Vancouver BC
Been strict paleo for 6 months now and love it.
Without a joke you changed my life.
Just finished the book and I was surprized how many times you made me laugh out loud.
Thought you might like to know you are #71 book on Amazon.ca
and
#1 in Books > Health, Mind & Body > Diets & Weight Loss > Diets > Weight Maintenance
#1 in Books > Health, Mind & Body > Personal Health > Healthy Living
#1 in Books > Health, Mind & Body > Nutrition
Cheers
Hey Robb,
Fantastic book. Tried tagging robbwolf.com on FB but apparently I am old enough to not know how…
Also was looking for the shopping and food guide mentioned on pg 202 (which I believe has your food matrix?) but I’ve had no luck.
Because I scored the book early?
By the way, sorry to you Oak Brook IL B&N customers, I bought them all… Was only 5!
Tom its the robb wolf dot com fan page or my personal page!!
Re New Zealand visit:
Will you have time to do a Seminar, at least in Auckland?
Who is distributing your book here?
Julianne
I will do at least one seminar in NZ, possibly more. Not 100% on the details yet.
Hi Robb,
I got a chance to read through some of the advance copy you sent Scott Hagnas as we were camping back in the woods this past weekend. Awesome job on the book, very humorous and entertaining writing style, I was literally laughing out loud at various parts. The information is clear and easy to understand. I like how important things are highlighted by grey boxes, makes it easy to flip through and refresh my mind on certain things.
I also enjoyed the “life coach” section, and I think alot of us could benefit from thinking a little more carefully before making that next material purchase.
Best of luck with it all. I will be posting reviews on Amazon, etc sometime soon.
Anton
Mr. WOLF,
Same as Tim, no luck finding your P. 202 reference to your “Food Matrix”. ETA?
Rafe-
Apologies, the site took longer than we thought. Should be this week.