Nicki Violetti – Episode 179

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Performance Menu: Journal of Health & Athletic Excellence

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Nicki Violetti, co-owner and co-founder of CrossFit NorCal/NorCal Strength & Conditioning and Front Desk HQ joins us to talk old CrossFit memories and smart gym business

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  1. Jason Seib
    April 16, 2013 at 2:31 pm

    Awesome podcast! I can’t believe it took you so long to get Nicki on! :)

  2. Chris
    April 18, 2013 at 5:08 am

    question for Nicki, Robb, Greg, or other gym owners: I have a day job and coach at a well known CF gym now. Although I have no immediate plans to open up my own place, the thought has occurred to me. Do you think it’s worth the $3000 affiliate fee to use “CrossFit” in the business name? Without sounding too egotistical, I believe that I “get it” in terms of smart training, nutrition, programming, etc., but to get people in the door, I believe the CF name is powerful. So in my mind, I can either go with “____ S&C” without paying a ton of money for the affiliate fee, but get fewer people in the door; or I can pay the fee, go with “_____ CrossFit,” and get more people in quicker with smart training. Thoughts?

    • Greg Everett
      April 21, 2013 at 9:12 am

      Depending on your location, the traffic you’ll get from the CF name may be well worth the $3k. But I would say only affiliate if you really do want to be a part of CF – don’t do it just for the bodies. Co-brand like Nicki has recommended for years as a basic business precaution, but if you want to be a CF gym, embrace it and do it well.

  3. Dustin
    April 23, 2013 at 9:28 am

    Robb, Greg, & Nicki,

    Love the podcast! This episode is very relavent for the current state of my gym (6 months in, now growing from baby to toddler gym). In regards to personal training, how exactly would you go about selling and delivering sessions. For example, do you sell a 10-punch card and schedule the next session as you go? Do you pin a client into a set block that remains the same every week? I’m trying to figure out the best way to incorporate more PT without getting overwhelmed. Being the only trainer at the gym, my training windows are not huge. Any advice would be greatly appreciated, thanks!

  4. Donna
    April 27, 2013 at 8:09 pm

    All good info and glad we heard it from you in 2008 before we opened. While it’s very new in NZ and we’ve made some adjustments to suit the culture here, we have embraced your methods and have turned our gym into a successful business. Thank you for all the great advice.

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