About Robb Wolf

robb-and-familyRobb Wolf, a former research biochemist is the New York Times Best Selling author of The Paleo Solution – The Original Human Diet. A student of Prof. Loren Cordain, author of The Paleo Diet, Robb has transformed the lives of hundreds of thousands of people around the world via his top ranked iTunes podcast, book and seminars.

Robb has functioned as a review editor for the Journal of Nutrition and Metabolism, is co-founder of the nutrition and athletic training journal, The Performance Menu, co-owner of NorCal Strength & Conditioning, one of the Men’s Health “top 30 gyms in America” and he is a consultant for the Naval Special Warfare Resiliency program. He serves on the board of Directors/Advisors for: Specialty Health Inc, Paleo FX,  and Paleo Magazine.

Robb is a former California State Powerlifting Champion (565 lb. Squat, 345 lb. Bench, 565 lb. Dead Lift) and a 6-0 amateur kickboxer. He coaches athletes at the highest levels of competition and consults with Olympians and world champions in MMA, motocross, rowing and triathlon. Wolf has provided seminars in nutrition and strength & conditioning to a number of entities including NASA, Naval Special Warfare, the Canadian Light Infantry and the United States Marine Corps.

Robb lives in Reno, Nevada with his wife Nicki and daughters Zoe and Sagan.

Our Team

Nicki Violette

Nicki Violetti

Nicki Violetti founded CrossFit NorCal, the 4th CrossFit affiliate, now NorCal Strength and Conditioning in Chico, CA with her husband Robb Wolf in January of 2004. Nicki is noted for her development of the “On Ramp” concept and programming published in a two part series in The Performance Menu in May and June 2009 and now adapted and utilized in thousands of gyms worldwide. The On Ramp program is designed to introduce new clients into general CrossFit/mixed modal programs with the consistent result being improved new client experience, conversion rates and membership retention.

She enjoys writing about lessons learned and experiences she’s had running her Chico, CA microgym. She is available for consulting for your fitness related business (microgym, MMA studio, yoga, pilates studio, etc).

Christopher - Squatchy

Chris “Squatchy” Williams

Christopher Williams (a.k.a. Squatchy) works as part of the Robb Wolf team, is a paleo aficionado, educator, personal trainer, wellness coach, and hobbyist chef.


Amy Kubal

Amy Kubal is a Registered and Licensed Dietitian specializing in the Paleo Diet and performance nutrition. She holds both Bachelors and Masters degrees in Food Science and Human Nutrition from Colorado State University. Amy works with both serious and recreational athletes as well as with individuals looking to improve their overall health and performance through diet and lifestyle.

She is the consultant dietitian for Joe Friel’s TrainingBible Coaching, The Whole9, and Boot Camp Pasadena. She works with a broad range of clients including Olympic rower Ursula Grobler, two time Kettlebell World Champion Lorna Kleidman, numerous IronMan triathletes, professional bikers, marathoners, CrossFit games competitors, MMA fighters, and everyday athletes. Additionally, Amy has helped many clients optimize body composition and manage or recover from autoimmune and diet related diseases: cancer, diabetes, heart disease, IBS, renal failure, lupus, and more.

Amy believes that “real food” is the key to optimal health and performance.  She is a firm believer in and advocate of The Paleo Diet. The Paleo eating style has the ability to prevent and reverse many disease processes, enhance athletic performance and increase quality of life.  She has observed its effects on health and performance not only in her clients but also as an endurance athlete herself.

Amy understands that everyone has unique needs and responds differently to diet, training, and recovery.  Her nutrition plans and counseling techniques are tailored to meet individual needs, schedules and lifestyles.  She will do everything she can to help you reach your full potential!

Make Paleo work for you. Get 1-on-1 nutrition help!


Kevin Cann

Kevin is owner of Genetic Potential Nutrition. He is a holistic nutritionist, wellness coach, and strength coach. He works with people fighting illness, to competitive athletes.


Diana Rodgers

Diana Rodgers is a Paleo/Primal Nutritional Therapist and an organic farmer in the Boston area. She owns Radiance Nutritional Therapy where she conducts one on one consults and nutrition workshops. She also runs Sustainable Dish, where she blogs about her experiences on the farm and explores not only what foods are optimal for human health, but also the best choices from and environmental, ethical, political and social justice perspective.
Amber Karnes

Amber Karnes

Amber is Robb’s creative project overlord. She’s a 30-year old web developer, designer, and writer. When she’s not online, she’s pursuing her other interests: yoga, traditional foods, sustainable agriculture, hiking, and knitting. Follow her adventures at My Aim Is True, or add her on Twitter, won’t you?