Catalyst Athletics was founded in 2006 by Greg Everett in San Diego county and relocated to Sunnyvale, CA in 2008. Catalyst was a continuation of NorCal Strength and Conditioning in Chico, CA, in which Everett was partnered with Robb Wolf and Nicki Violetti. The Performance Menu journal was started by the three in February 2005 and was taken over exclusively by Everett in 2008, at which time it was merged with Catalyst Athletics to form the company as it now exists.
Everett is the author of “the best book available on Olympic weightlifting”: Olympic Weightlifting: A Complete Guide for Athletes & Coaches. Catalyst Athletics is an international publisher of the highest quality material on weightlifting and strength & conditioning, and is a local provider of some of the best strength and fitness training in the country.