Look Out! Here We Come!

This coming Saturday marks the kick-off of the American Dietetic Association’s Food & Nutrition Conference in San Diego and guess what??  There is going to be a Paleo presence!!!  Yep, “Robb’s Angels” (Sorry Charlie…), the paleo dietitian dream team, is heading to the conference.  But, we’re not just going to the ‘big show’.  Oh, no.  Thanks to Victory Belt Publishing, (publishers of The Paleo Solution, Everyday Paleo, and the new (and totally awesome, get it if you haven’t already…), Paleo Comfort Foods); we’ve got an exhibit booth at the expo!  That’s right, Robb’s Angels are on a mission to battle the conventional nutrition world and change the way Registered Dietitians around the country think.

We’re up against a pretty rough crowd – ‘big food’ is going to be bringing in some major artillery; General Mills, McDonalds, Coke, Pepsi, Kelloggs…  armed with “FREE SAMPLES” full of whole grains and artificial sweeteners; but we’re ready and we’ll have copies of The Paleo Solution, Everyday Day Paleo, and Paleo Comfort Foods for sale, in our arsenal.  With education sessions such as; “A Fresh Look at Processed Foods”, “Dietary Guidelines in the Real World”, and culinary demonstrations featuring Whole Grains and Quinoa; our mission is not going to be an easy one.  We’re taking in some materials of our own to help lay some paleo misconceptions to rest and we will not go down without a fight!

Now, don’t get me wrong, it’s not all ‘gloom and doom’.  There will be an entire section of the expo hall devoted to gluten free information, many produce groups will have booths, and there is going to be education sessions on sustainability, vitamin D, and many other useful topics.  Our mission is not to make enemies, but to find allies in our fight to make the world healthy and change lives.

We will be providing daily updates from the conference and we’ll give you all the details of our excursion very soon.  We’re strong, we’re educated, and we’re ready to take on anything that comes our way.  “Mission Change Minds” here we come!

Categories: Announcements, Events, General, Interviews and media, Paleo in the News


Robb Wolf’s 30 Day Paleo Transformation

Have you heard about the Paleo diet and were curious about how to get started? Or maybe you’ve been trying Paleo for a while but have questions or aren’t sure what the right exercise program is for you? Or maybe you just want a 30-day meal plan and shopping list to make things easier? Then Robb Wolf’s 30 Day Paleo Transformation is for you.


    • Amy Kubal says

      I do tweet! You can follow me – my name is AmykRD – I’ll update as time allows! I’m hoping we’re very busy!

    • Stephanie Greunke says

      We will be asking the RDs and students what THEY think Paleo means…. A lot of the push back is from people not truly understanding the premise.

  1. Andrew says

    Great that you are bringing along some reading for these folks. Wonder if it would be beneficial to find a sponsor to provide funds so you could give away a number of books to “experts” at this convention. People like free swag at these things. Just a thought.

    • Amy Kubal says

      You’re right Andrew- these crowds LOVE free stuff. Unfortunately, we don’t have a financially endowed sponsor (like Coke or General Mills… 😉 ) backing us. We’ll see how it goes this year and maybe next year we’ll get some ‘big guns’ in our corner!! :)

      • Andrew says

        I was thinking maybe somebody like Whole Foods. While not directly affiliated with Paleo, the two definitely could benefit from each other. Just a thought.

        Another thought would be to setup a “donation” paypal account or something. I work in IT and a lot of open source projects work this way. Call it the “Donate to help us buy books for MD’s/RN’s/etc so they can have free stuff and maybe get their head out of their…” fund 😀

  2. STEVE says

    From your description, It doesn’t sound like the Broccoli Growers, or Grass Fed beef ranchers will be well represented in the trade show floor.

    Have fun converting.

  3. mem says

    AS an RN of many years, I am delighted to hear this! Good work and keep on keepin’on. And thank you for your efforts and for sharing them. Persistence! Perseverance! Infiltration! :)

    • Stephanie Greunke says

      Thanks Aaron! It should be interesting! We will definitely update everyone on the comments and questions we get.

  4. says

    Robb, you’ve overlooked an opportunity here – you should be giving out free bacon samples. perhaps Boars Head could sponsor you or set up their booth next to yours.

  5. dave says

    Maybe you should bring those little butane burners and cook up some tasty paleo eats for eating and sharing. Maybe put it in tubs marked “I can’t believe it’s not S.A.D.” Then again that might get you kicked out.

  6. says

    Good luck Robb’s Angles! It’s hard to fight against the ones who are doing the most harm. I know, I’m trying to help my husband and convince him that Paleo is the way to go. His glucose levels have increased. I have given him information, (wish he’d read the book) but he still enjoys that bagel. Breakfasts/snacks are harder for him. What to do, what to do………….AARRGGGHHH!

  7. says

    Hi Amy,
    Good luck down in my old hometown.

    PLEASE have someone take lots of archival pictures… and if possible, some video of you and you team in action answering questions in the highest quality you can… believe me, it will be an invaluable resource for you!


    • Amy Kubal says

      We will betaking LOTS of pictures CJ. And answering questions is our main job. We’re taking a FAQ sheet to handout also!!

  8. Maria says

    Sweet!! Wish I could be there! Hmmm…maybe this could be a start to a traveling “Robb’s Angels” tour? Seek out nutrition conferences (especially those having to do with anything “national”) and begin to make a presence?? Actually, this gives me an idea….those of us who are involved with nutrition at our local gyms/affiliates, could start setting up “booths” wherever they have health fairs! Hmmm.

  9. says

    What a great opportunity! Will look forward to hearing what kind of reaction you get from the other booth holders.

    I wish you’d had a stand at the recent gluten-free expo I went to in Sydney. I was shocked at the nutrition and food that was being sold and promoted. The basic rule seemed to be: take out gluten; replace with any grain other than wheat, chemicals and a big serving of soy.

    • Amy Kubal says

      They are putting us in the ‘gluten free’ section. Rumor has it we’ll be next to Udi’s… We’ll see how that goes! Maybe Sydney next year!!

  10. Kathy says

    Good for you! And I’m sure just your presence there–fit, healthy–will attract people to the booth. Maybe you can have a flyer/handout with some of the amazing success stories–always impressive. Those of us down here in San Diego will be sending good vibes your way.

  11. says

    SO AWESOME!!!!! Really hoping I can make the trip with some school funds next year, definitely looking forward to updates on this one. I’ll be watching that twitter feed like a hawk.

    • Stephanie Greunke says

      The conference will be in Philadelphia, PA next year Oct 6-9th. Start saving and planning now :) We will be there and would love for you to come join us!

  12. says

    oh Man I want to be there! I want to see McDonalds and Kellogs faces when you tell them in a very subbtle and nice way they’re literally doing wrong (even when they have the right)… you guys are going to rock out with your books out!! : ) Buena Suerte!

      • says

        I think as soon as I hear the conventional nutritional board of “professionals” about how we should eat I might give birth!! I don’t think this places are set to have a birthing space for unexpected things like that hahaha, but maybe next year! : ) I’ll be cheering for you guys don’t forget to tweet tweet tweet!!!

  13. Rob says

    Kick ass! No mean it, kick ass while you’re there. I finally got my mother on the bandwagon. Just got a text from her today “I wish I would have done this years ago. I feel like a machine”.

    • Amy Kubal says

      We’re going to talk to anyone and everyone that will listen – sort of like a door-to-door vacuum cleaner salesperson… Awesome work converting your mom! Keep it up!

  14. says

    Most people “familiar” with the paleo diet probably don’t realize any grains are included so the quinoa and whole grain demos are a great idea for dispelling misconceptions. I’m going to check out your blog now Amy.

  15. Rene says

    This is AWESOME news! This is a big step for the ADA in the right direction. When I hear of ADA I do not think about Coca Cola and Pepsi though. That is kind of scary! At least this is a foot in the door. Thanks guys for all your hard work!

  16. Alexandra says

    You guys are awesome… go in and STIR UP that big pot of conventional wisdom.

    If it’s not too late, can you include a few diabetics on your team, ones that used to eat according to A.D.A. guidelines and now have far better glucose control eating a paleo diet.

    “Paleo… the results speak for themselves”

    Best of luck, looking forward to following along!

  17. PaulL says

    Sweet! (naturally, of course 😉

    I wish I could be there. Will there be video! I hope Diane/Balanced Bites will be there helping with the de-progamming, er, I mean Education sessions!

    Good luck!

  18. Jon says

    I love people watching. A gathering like this is an opportune time make some observations about dieticians and see if they practice what they preach. Can we get your admittedly unscientific observations of a rough percentage of the attending dieticians that appear overweight or obese?

    It won’t “prove” anything, but would be interesting.

    • Amy Kubal says

      Jon, there are some dietitians that do and some that don’t. It’s the same as in the personal training industry and medical industry – some doctors and nurses, smoke, etc… It’s hard to put a percent on it – but it’s a minority for sure.

  19. amy campbell says

    This is AWESOME news Amy! I’m an RD and am doing my best to educate others on a Paleo lifestyle, especially other RD’s. Wish I could be there to join you in your mission. Good Luck!!!

  20. Marissa says

    Woohoo! I can’t wait to here how you guys are received! I earned my RD in June and cannot bring myself to join the ADA. Does anyone know of any Paleo resources or groups in Colorado? Aside from CrossFit it’s tough to find any other like-minded individuals. Makes for lots of great education opportunities, but an alliance would be nice sometimes:)


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